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Passion, Purpose and Building Milwaukee with Sarah Maio
Discover the heart of Milwaukee's cultural tapestry as Sarah Maio, VP of Marketing and Communications at the Wisconsin Center District, takes us behind the scenes. Listen to learn how her team crafts an experience that showcases Milwaukee's essence while driving economic growth.
Sarah delves into transforming the Wisconsin Center District into a high-performing, empowered team by leveraging digital communication, especially with the upcoming expansion of the Baird Center that will enable multiple events concurrently, ushering a seamless flow of activity through the city. The Wisconsin Center District’s commitment to the community shines through initiatives that give back to local nonprofits. It isn't just about infrastructure; it's a fabric woven with Milwaukee's essence.
Tune in to uncover how the Wisconsin Center District is crafting an unforgettable narrative, intertwining Milwaukee's culture and prosperity in every event. This episode is a journey into the soul of a city that thrives on unity and innovation.
Episode Highlights:
04:12 - Our focus is also on communications in general and acknowledging the role that comms specifically plays, not just externally, but internally. And having spent the last five years alongside our CEO to build out a culture, not just a shift, but a sea change, to empower our staff to make decisions when they are faced with the guest in the moment to make sure that we have three guiding values and principles that everyone is working by and everyone is using as their yardstick for success, and for measuring how we treat each other, how we treat our clients, how we treat our guests.
17:29 - It's that intentional focus that has been since the beginning, a key component of building the building and making sure it speaks to residents. Then we thought this year we have this beautiful, unbelievable rooftop ballroom that's being constructed. It is a crown jewel for all of downtown. It is spectacular, and it is 14,000-square-foot terrace outside of it.
20:50 - I also see us in such a fantastic growth mode right now, and so to be able to bring new talent in and hire and grow each of our teams and work with our colleagues to make sure that we are finding the cream of the crop and bringing new people in, and hearing them reflect back what their experience has been like in their first weeks and months and years with us, it's so exciting to see it happening.
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Guest Bio:
Sarah Maio has been with the Wisconsin Center District (WCD) since 2016 and is the Vice President of Marketing and Communications for the WCD. Before, Maio was the director and first staff member of marketing for WCD. In five years, she has grown the marketing department into a team that supports digital strategy and social media, event promotion, stakeholder relations, internal communications and executive communications. Maio has been in the Milwaukee marketplace since the early 2000’s. Her experience includes a variety of product lines and business models, including arts, non-profit, franchise, and global brands.
